JALA Spa & Wellness Alliance

Educate. Collaborate. Elevate.

JALA Spa & Wellness Alliance was founded by three passionate industry leaders—Melanie Lang, Anamaria Vallejo, and Connie Graham—who share a deep commitment to excellence, innovation, and the transformative power of spa and wellness. With decades of success in business, education, and industry leadership, we recognized a gap: professionals in this field needed a trusted community, best-in-class education, and a space to collaborate and thrive.

That’s why we created JALA—a dynamic, purpose-driven alliance that elevates the spa and wellness industry through knowledge, resources, and connection.

Just as water is essential to life, JALA represents growth, adaptability, and the ability to flow forward. Our goal is to set a global standard for excellence by uniting professionals through education, collaboration, and innovation. Whether you’re a spa owner, practitioner, educator, or industry partner, JALA is your gateway to success, leadership, and limitless opportunities.

Our Vision

To be the global standard-setter for excellence in the spa and wellness industry, uniting professionals through education, collaboration, and innovation.

Our Purpose

JALA exists to elevate growth and excellence in spa and wellness by empowering professionals through knowledge, resources, and collaboration.

Our Mission

At JALA, we lead with purpose and passion, elevating the spa and wellness industry to unparalleled heights. Every day, we foster collaboration, spark innovation, and deliver transformative education that empowers professionals to thrive. Together, we are shaping a future of excellence, growth, and boundless potential for our industry.

What We Stand For

Our core values guide everything we do, ensuring that JALA is a trusted ally for professionals seeking to grow, connect, and lead.

Integrity & Respect.  We treat ourselves and others with dignity and understanding, operating with honesty and transparency to ensure our actions consistently align with our promises and principles. 

Leadership Through Collaboration.  We lead by example, inspiring others with bold ideas, ethical practices, and a commitment to elevating the spa and wellness industry. We believe in the power of collaboration, building strong, supportive relationships that enable us all to grow, thrive, and succeed together. 

Pioneering Growth.  We embrace curiosity, ongoing education, and the sharing of knowledge to empower ourselves and others. By challenging the status quo with forward-thinking solutions, we advance the spa and wellness industry together. 

Responsible Impact.  We hold ourselves accountable for our actions and results, delivering on our commitments and consistently measuring our success by the tangible value we create for our members, partners, and the spa and wellness community. 

Excellence.  We strive to deliver quality results with every interaction. By continuously enhancing our skills and staying at the forefront of industry trends, we ensure that our expertise provides exceptional value to our members and leads the way to success.

Joy.  We celebrate the journey, infusing fun, passion, and positivity into everything we do, while prioritizing harmony between work and life by encouraging practices that support mental, physical, and emotional well-being. 

A Community Built for You

JALA is more than an alliance; it’s a movement. A place where spa and wellness professionals come together to learn, grow, and support one another. Our members gain access to cutting-edge education, business insights, networking opportunities, and exclusive industry advantages.

We can’t wait to share our expertise, best practices, and the collective wisdom of our vibrant community to help you and your business thrive.

Join JALA today and be part of something bigger—where education meets collaboration, and together, we elevate the spa and wellness industry to new heights.